Our Dependability comes from what we believe:

• Every client is unique; therefore every recommended strategy is unique.  We will put our pens down and listen to what you have to say.
• Every client can benefit from the personal attention of a one-on-one relationship, while leveraging the depth of experience and talents of our team
• We commit to the ongoing training of our staff while also maintaining the highest industry standards of education as financial professionals.
• All advice and recommendations are predicated on what is in your best long-term interest, not ours.
• We believe that our job is not to search out the cheapest policy or tout the investment with yesterday's highest rate of return; rather our value proposition is to bring forth a recommendation of investments that have historically provided steady performance, coupled with quality products, at competitive prices, all delivered with dependable service.
• In investing, there is a difference between the price of an asset and it's value.  Price and value tend to converge in the long-term, but it is impossible to predict when.  In the short-term, anything can cause the price of a stock or stock fund to fluctuate; news related to another company or related industry, death of a foreign dignitary, bad weather, or even how loudly some "talking head" dissects it on one of the financial news programs.  In the long term, the value of the business is the sole determinate of a stock's value. 
• Our investment strategies will be based on proper asset allocation and not be subject to emotional, short-term market cycles.  We do not feel that emotion plays any useful role in investing
• Our relationship will be one of mutual communication, honesty and respect.  If any of these are not present, we should agree to terminate the relationship.

What we Promise:

Because your goals and dreams are unique to you, our commitment is to provide you with an exceptional level of service, individual attention, objective guidance and personalized strategies.

While holding steadfast to proven principals of financial planning, investing, and risk management, we will offer quality financial instruments with a long term perspective.  In all instances, we will operate with the highest ethical standards, keeping your best interest in mind.

Our desire is to provide such a high level of dependable, professional service that you will be motivated to introduce us to your friend, relatives and business associates.

© Imbrey & Associates 2009